American Brew Crafts, known to provide attention and focus to recipes and ingredients of beer, forayed into Goa with ‘Block Buster’ beer, which was recently launched in the state.
Speaking at the launch of Block Buster, the Director of American Brew Crafts, Pvt Ltd, Satya Siva Athi, said, “Our mission is to infuse the Goan market with variants of beer so that beer-lovers can experience the best and most innovative beer brews. We hope to provide more interesting options shortly, here, in Goa.”
He also added that Goa was the most dynamic place in the country, and they hoped to set up a brewery in the state.
“Block Buster is launched to offer an unparalleled experience for connoisseurs, and satiate the taste buds of the beer-drinking population in the country. Beer-lovers have greatly appreciated our brew and have been really supportive of our endeavors,” he added.
Athi also said that they make their beers at two places which are equipped with state-of-the-art, German machinery. “We prefer to make small batches and focus on the recipes, ingredients and making of the beer so that people can taste, for themselves, and see what’s good. We have an expert who holds over 30 years of experience in breweries,” he added.
Since its established in 2017, American Brew Crafts Pvt Ltd has been expanding its horizons across the country, and acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in Andhra Pradesh. After that, they upgraded the infrastructure by installing state-of-the-art German machinery and packing zone.
Block Buster beer is the flagship brand of American Brew Crafts Pvt Ltd.
Chief Executive Officer, American Brew Crafts Pvt Ltd, Nagendra Tayi said, “We make use of state-of-the-art technology, focus on ingredients and hygiene and bringing in new flavours to India. We are truly a ‘Made in India’ brand. And, beer is one of the most preferred drinks in Goa.”
“We have a team of expert brewers to ensure that we deliver the best brews consistently. We source the best raw materials from the communities in our neighborhood to build a sustainable model of growth,” he concluded.