In the recent years, the once-buoyant South Goa market has slowed down with the take-off of Mopa International Airport in North Goa. This trend is being witnessed despite an uptick in the State’s overall tourist numbers.
This sluggish growth in South Goa’s tourism has affected its local businesses, including hotels and shacks, which faced low occupancy rates even during the traditionally busy December season. The opening of Mopa International Airport has redirected much of the air traffic from Dabolim to the North, leaving South Goa in relative quiet.
In light of these challenges, there is a pressing need for a strong tourism catalyst in Goa. The globally renowned Sunburn music festival, India's largest and Asia's number one Electronic Dance Music (EDM) festival, ranks among the top four worldwide. It presents an opportunity to significantly boost tourism in the state.
Many stakeholders support relocating Sunburn from its current venue in North Goa's Vagator to South Goa, citing several benefits. Vagator's narrow roads often struggle with the increased traffic during the festival, leading to congestion and delays. South Goa, with its superior infrastructure and less crowded areas, offers better access for attendees and ample parking facilities.
Concerns about noise pollution have been addressed, with measures ensuring noise levels remain within permissible limits near residential areas. Sunburn is known for adhering strictly to noise regulations and ending events on time. This year, the festival will emphasise sustainability and waste management, featuring a stage made entirely of recycled materials and a commitment to leaving the venue in a better state than before the event.
Jack Sukhija, president of the Travel and Tourism Association of Goa (TTAG), highlighted the economic potential of the festival, stating, "festivals and events, including music festivals, are the fastest-growing part of the tourism industry.
A well-organized festival can unlock economic value and support local communities. With 30,000 to 40,000 participants, the generated revenue could be around Rs 200 crore." He also emphasized the importance of proper planning and infrastructure to ensure the festival's success.
Sanjay Amonkar, director general of the Goa Chamber of Commerce and Industry (GCCI), echoed these sentiments, noting that Sunburn has significantly boosted North Goa's tourism economy. He stressed the importance of following protocols and involving local stakeholders to ensure the event's success.
Local businesses are the biggest beneficiaries of Sunburn, with clubs, food stalls and vendors selling party props thriving during the festival week. The influx of tourists also boosts demand for transportation, including private cabs, car rentals and rented bikes, providing locals with a significant income boost.
The economic impact of the festival extends beyond the event itself. Visitors to Sunburn Goa typically spend around Rs 40,000 to Rs 50,000 during their stay, covering expenses such as accommodation, transport, food and beverages, shopping and adventure tours. This spending generates substantial revenue for the state and local businesses. In conclusion, relocating Sunburn to South Goa would significantly boost tourism, support local businesses and contribute to Goa’s economy.