DISCOVER GOA: The Goa tourism industry's commitment to regenerative tourism was emphasised in Berlin. 
Goa

Goa takes its sustainable tourism initiatives to ITB Berlin 2024

The pavilion presented an engaging display of the diverse cultural richness and eco-friendly tourism in the State

GT Desk

The Goa tourism pavilion at ITB Berlin 2024 presented an immersive experience of the state's rich cultural diversity and regenerative tourism. Through captivating presentations on 'Ekadasha Teertha', visitors were taken on an extraordinary exploration of the different aspects of Goa's tourism offerings.

The presentations also included the St Francis Xavier exposition which is held once every ten years.

Amidst the vibrant atmosphere, the pavilion served as a meeting ground for esteemed hoteliers, tour operators, and aviation industry stakeholders.

Through direct engagement with Goa tourism officials and key stakeholders, visitors had the opportunity to explore partnership opportunities aimed at promoting responsible tourism and mutual growth.

This collaborative spirit underscored the dedication of the Goa tourism industry towards sustainable development and fostering meaningful connections with global partners.

Reflecting on the event, Sanjeev Ahuja, Secretary of Tourism, expressed, "Participating in ITB Berlin 2024 was truly exhilarating as we unveiled the very essence of Goa to the global audience.

Emphasising Goa's steadfast dedication to sustainable tourism practices, we remain resolute in our pursuit of showcasing enriching experiences, all while safeguarding the state's rich cultural and environmental heritage."

In a triumphant showcase at ITB Berlin, Goa Tourism garnered prestigious accolades from PATWA, clinching the coveted 'Destination of the Year' award.

This recognition applauds Goa's exceptional contributions to the tourism sector, solidifying its standing as a preeminent travel destination.

Adding to the accolades, the Tourism Minister received the esteemed 'Tourism Minister of the Year' award, a testament to exemplary leadership and unwavering commitment to position Goa as a premier tourist hotspot.

The success of the Goa Tourism Pavilion at ITB Berlin 2024 served as a resounding affirmation of the state's eminence as a leading tourist destination, dedicated to championing cultural diversity and sustainable tourism practices on the global stage.

Through innovative exhibits, captivating presentations, and collaborative initiatives, the pavilion seamlessly showcased Goa's distinctive charm and allure, leaving an indelible impression on audiences and nurturing promising partnerships for the future.

Through innovative exhibits, captivating presentations, and collaborative initiatives, the pavilion seamlessly showcased Goa's distinctive charm and allure

Members of the official delegation who attended the ITB Berlin 2024 included Sanjeev Ahuja, Jayesh Kankonkar, Assistant Director, Department of Tourism; and Prasad Kavlekar, Marketing Manager, Goa Tourism Development Corporation.

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